This is a bet on creator-led healthtech becoming a repeatable software business, not a collection of one-off coaching brands.
UK-based MyARC has raised EUR 1.9 million in a recently announced funding round backed by Araya Ventures, Morgan Stanley, Techstars and G Fund. The company positions itself as infrastructure for fitness creators to deliver personalised training, recipes and nutrition plans at scale, targeting the gap between generic, standardised programmes and labour-intensive 1:1 coaching.
What MyARC is selling
MyARC’s product sits in the fast-growing overlap of online fitness, creator monetisation and healthtech. The platform enables creators to run subscription businesses while offering personalisation that is typically hard to deliver beyond small client books. In practice, that means tooling to package training and nutrition content, tailor plans to users, and manage recurring payments.
The traction metrics point to an engagement-heavy use case rather than a “download-and-forget” fitness app. MyARC says creators have generated millions in revenue through the platform within two years, including seven-figure and high six-figure annual revenues, alongside thousands of daily active users worldwide and hundreds of millions of training minutes completed in aggregate.
Why this round matters
The syndicate composition is the tell. MyARC has brought together an early-stage VC (Araya Ventures), an institutional participant (Morgan Stanley), an accelerator network (Techstars) and a growth-oriented fund (G Fund). That mix signals two things:
- Distribution and credibility matter as much as product. Creator platforms live or die by onboarding and retaining talent. A networked investor base can help with creator acquisition, partnerships and hiring.
- Investors are underwriting a scale story. MyARC is explicitly pitching global growth and scaling, which fits a subscription-led model if unit economics and churn behave.
Araya Ventures described MyARC as sitting at the intersection of technical excellence and real-world impact in the creator-driven fitness economy, aligning the investment case with a broader shift: creators moving from ad-hoc monetisation to owned subscription revenue streams.
The with-trend signal: subscriptions plus personalisation
The deal reflects a familiar pattern across consumer subscription software: the winners tend to be platforms that help “micro-businesses” standardise delivery without losing differentiation. In creator fitness, that differentiation is personalisation. MyARC’s pitch is that it can systematise customised plans, allowing creators to scale beyond manual coaching while avoiding the commoditisation risk of templated programmes.
If the product delivers that promise, the company becomes less exposed to the volatility of individual creator brands and more like a B2B2C SaaS business, with creators as distribution partners and subscriptions as the revenue engine.
Execution risks to watch
The scaling challenge is not building another fitness app. It is operationalising a marketplace-like ecosystem without becoming dependent on a handful of star creators.
Key risks are straightforward:
- Creator concentration and churn: revenue can be lumpy if a small number of creators drive a disproportionate share of subscriptions.
- Consumer retention: subscription businesses in fitness can suffer from high churn if outcomes are not sustained.
- Compliance and claims: nutrition and health-adjacent products face scrutiny around advice, marketing claims and user safety as they expand internationally.
What happens next
MyARC is expected to use the capital to scale the platform and push global growth. The next proof point will be whether the company can broaden its creator base while maintaining subscription retention, turning creator-led demand into predictable, platform-level revenue.
Source: Tech.eu (26 January 2026)